Very few people will buy something the 1st time (and maybe the only time) they visit your site, they visit,they click away and they leave and never return.

You have probably seen websites where you are invited to type in your details in return for something – a newsletter, e-book, or a free gift. When you enter your details you receive an email asking to confirm. This is an effective way to build a database of potential customers which becomes your ‘list’.

Once you have clients on your list, you can send email newsletters to every person on that list by writing just one message. You can send special broadcast announcements to everyone by sending just one message. This is an amazingly simple way to announce special events, price reductions or product updates and news.

eNewsletters that are properly set up and run can:

• Help with customer and lead management
• Save time with emails that only need to be written once, loaded into the  program, the order and sequence set and then left.
• Ensure compliance by working closely with Internet Service Providers (ISP’s) to make sure that the emails are whitelisted and that they get delivered to the correct person.
• Lets you track how many people actually open your email
• Lets you track if they click on a link in that email