PPC – Pay Per Click
Pay Per Click (PPC) is one of the most effective means of driving targeted paid-traffic to your site. It can be complicated to the uninitiated, so we have joined with the best PPC experts in the business to manage the process – should you decide to include this powerful option in your marketing mix.
PPC advertisements are shown as “sponsored links” on a search page (usually at the top of the page or down the right hand side). They are carefully designed to match with your keyword, and as a result to appear on relevant search pages only – often appearing right next to a major competitor.
How often do you click on the sponsored links at the top of the page or to the right of the page of search results in Google? Research has shown that about 20% of people do just that, which clearly illustrates why investing in PPC is a great way to ramp up any campaign.
If you have an PPC advertisement that is correctly constructed, the chances of you attracting qualified buyers to your site improve immensely.
Ideally you want a strong PPC presence and organic listing (i.e. your own sites pages) in the search results to capture maximum market traction and be exposed to the majority of potential customers.
The IT Web Marketing team can manage your paid marketing campaign for you. Our PPC package includes:
- Ad group setup
- Conversion tracking
- Tuning and tweaking
