Speak It – Keywords and Keyphrases – use the same language and words your customers are using
Your potential online customers probably don’t know your name, product or service, so they would hardly type it into the search bar of Yahoo or Google! What they do enter, however, is what is known as “keywords” or “key phrases”, e.g. “Cairns pet shop” (and not for example “Doggies Paradise Pet Supplies”). They commonly open a search engine like Google and type a query into it.
Our job is to research the keywords your potential customers use to search online, to ensure that we get your website in front of them. Keyword research means you speak the same language as your customers.
Make Sure You Get Found by Getting Heard – Use The Right Words!
When you know the Keywords and Keyphrases your online customers are using to search, it is vital that your site shows up and ranks well in the search engines, in order to do that you need to ‘Optimise It’.
